MARKETING COMMUNICATIONS
The Marketing Communications program is structured for students in Grades 9–12 planning undergraduate applications in business, media, branding, and communication disciplines. This internship is delivered in association with Kintel, a marketing and communications organization working across brand strategy, messaging development, and outreach ecosystems.
Students are exposed to marketing strategy environments, brand communication frameworks, campaign planning processes, and content positioning systems through guided project exposure and structured training modules. Students work on live or closely modelled assignments related to brand storytelling, messaging architecture, digital campaigns, and communication strategy development.
Designed for students planning undergraduate applications in marketing, communications, business management, media studies, branding, or advertising domains.
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What do the interns get?
Interns receive structured exposure to marketing and communication ecosystems through guided training and project work.
- Exposure to brand strategy and communication planning
- Understanding of marketing messaging frameworks
- Participation in campaign conceptualization exercises
- Interaction with marketing professionals
- Exposure to digital outreach ecosystems
- Certification, project documentation & letter of recommendation
Interns also observe marketing workflows, participate in content discussions, and engage in brand positioning exercises aligned to industry practices.
What do the interns get?
Interns receive structured exposure to marketing and communication ecosystems through guided training and project work.
- Exposure to brand strategy and communication planning
- Understanding of marketing messaging frameworks
- Participation in campaign conceptualization exercises
- Interaction with marketing professionals
- Exposure to digital outreach ecosystems
- Certification, project documentation & letter of recommendation
- Exposure across research, industry, business aspects (India/international perspective)
- Internship Certificates & Project Reports
- Letters of Recommendation
- Direction towards Research Papers in Student Journals
Brand Topics
- Brand strategy development
- Marketing communication frameworks
- Content and messaging architecture
- Campaign planning and execution
- Digital marketing ecosystems
- Audience targeting and engagement models
- Communication positioning across industries
Equipment Hands-On Participation/ Demonstration
Media & advertising industry demands multitalented and skilled workforce that has ability to analyse and bring out the insights. Technology, while it plays ever evolving role in media production, digital marketing, content creation, will always be driven by the foundation of idea that is backed by rich insights. Hence, interns will be assigned to any of the following projects for an in-depth learning experience:
1. Food start up’s digital marketing that focuses on campaign designing, execution planning, creative development & execution with focus on more revenue generation for the brand.
2. Content writing for various clients of KINTEL who are working in variety of sectors.
3. Research & Script writing for one of the India’s leading brand which works with KINTEL.
Topics of Study
- Brand strategy development
- Marketing communication frameworks
- Content and messaging architecture
- Campaign planning and execution
- Digital marketing ecosystems
- Audience targeting and engagement models
- Communication positioning across industries
Hands-On Demonstrations / Projects
Students work on structuring brand narratives, defining tone, communication positioning, and messaging consistency across platforms.
Developing marketing campaign ideas including audience segmentation, channel strategy, and content direction.
Designing structured content calendars aligned to brand storytelling and outreach goals.
Understanding platform selection, engagement strategy, and campaign distribution ecosystems.
Partner Organization Profile
Mentors
Founder & CEO of KINTEL has directed and produced several TV commercials and corporate video projects. Over the years he has successfully led number of video production projects and has been working closely with business owners.
Production Head at KINTEL, Shounak is highly skilled individual in production processes, right from pre-production, production and post-production. His insightful execution enables swift transition of concept to content.
Content manager and client servicing head
Gauri, looks after one of most challenging and important aspect of digital & advertising agency.
Partner Profile
Kintel is a marketing communications organization working across brand strategy, messaging development, and outreach planning.
The organization supports businesses and institutions in developing brand positioning, communication narratives, and campaign visibility frameworks.
Kintel is a marketing communications organization working across brand strategy, messaging development, and outreach planning.
The organization supports businesses and institutions in developing brand positioning, communication narratives, and campaign visibility frameworks.
Details of Internship Program (April - August 2026)
| Duration | 10 Working days |
| Format | In-Person & Online |
| Location | Mumbai |
| Cohort | 10 |
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